Southern Baptists are seizing a remarkable evangelistic opportunity as the 2026 Winter Olympics unfold in Milan / Cortina. International Mission Board (IMB) missionaries serving across Italy have partnered with hundreds of American volunteers to proclaim the hope of Christ to the nations gathered for the Games. Outreach strategies include distributing Bibles and copies of John’s gospel, hosting welcoming hospitality points, and engaging in Olympic pin trading – each pin carrying a QR code linking to a multilingual gospel presentation. Kim Cruse of Tennessee is leading a team and encouraging bold, faith-filled conversations, reminding volunteers that many people are more spiritually open than we assume. Teams have prepared using AI chat tools to practise engaging with varied worldviews. Missionaries Dylan and Isaura Jeronimo-Lancaster are welcoming faithful church partners, reflecting the power of long-term collaboration. Volunteers testify that such global events offer a rare, God-given opportunity to impact lives from every continent with the timeless message of Christ.