Displaying items by tag: popularity

Growing social media interest in prime minister Sanae Takaichi appears to have significantly influenced Japan’s lower house election on 8 February, contributing to a decisive victory for her Liberal Democratic Party. Many voters reported seeing daily clips of her speeches and travel despite chronic illness, creating familiarity and sympathy. Her personal X account gained far more followers than other party leaders, with spikes occurring even during controversy over a missed debate due to medical treatment. Supporters’ viral posts often countered criticism, amplifying positive perceptions. On YouTube, campaign-related videos featuring Takaichi attracted extraordinary engagement, including an advertisement viewed over 150 million times. Independent creators further boosted her visibility, producing most election-related content online. Exit polls showed nearly a quarter of voters relied primarily on social media when deciding how to vote, with strong shifts toward the ruling party among them. Online popularity appears to have translated directly into ballots cast.

Public support for the monarchy has dropped to its lowest level since records began in 1983, according to the British Social Attitudes survey. The share of people saying the monarchy is important has fallen from 86% in 1983 to just 51% in 2024. While more than half (58%) still prefer retaining the monarchy over replacing it with an elected head of state, the gap is narrowing, with 38% now favouring abolition. Younger and left-leaning people are most likely to support change, while older, right-leaning voters remain the strongest backers. Among party supporters, Conservatives (82%) and Reform UK (77%) show the highest loyalty to the crown, while Labour members are almost evenly split. In Scotland and Wales, most respondents favour an elected head of state. The findings, released ahead of Donald Trump’s state visit to Windsor Castle in September, underline a shifting national mood.